Creators of style



One of the major virtues of the ceramists of Salernes has always been their high standard of quality and originality. In order to maintain such a standard, they have, these past few years, concentrated on researching products and manufacturing processes with a view to offering new ranges which play on the effects of the materials and the inventiveness of shapes and colours.

Setting the trend

Salernes - Kitchen - Lave
Consumers, as well as architects and decorators, appreciate materials which enhance space through flowing surfaces and a harmony of colours. They also remain attached to the notion of tradition and, above all, savoir-faire, which is proof of quality and continuity. The ceramists of Salernes take up this double challenge in combining age-old techniques with present-day creativity.

The ability to innovate and to adapt

One of the greatest advantages of tiles is that they can be used anywhere: inside, outside, in living spaces, kitchens and bathrooms; however, they also have to respond to modern tastes. This is why, in the secrecy of their manufacturing and decorative workshops, ceramists continue to seek out new processes or new ways of treating their products: the effects of materials, shapes, colours and dimensions as well as the combination of shapes or materials...

Playing with colours

Salernes - Kitchen - Pottery
First of all, we have clay and its natural colours. It is the material which creates the ideas. Everything starts from here; we cut to size and we go straight to the heart of the matter: terra cotta, with its natural beauty and its range of colours from palest pink to darkest red, depending on the length of firing and the firing temperature, as well as the type of clay used. Therein lays the art of the ceramist.
The mastery of this subtle alchemy enables the use of new techniques and contributes to the creation of an infinite palette of colours.

A beautiful colour needs a beautiful pigment, capable of offering a limitless palette of colours with both extremes of concentration from the most delicate to the most intense, creating shades of colour from the softest pastel to the most lively of tints.
Everything is possible with this wide range of surfaces - glossy, matt or satin, metallic, iridescent or moiré. Salernes’ creative image is truly enhanced by these new codes of modern finishes.

A culture of "customizing".
Or how to fulfil a customer’s dreams

The aim of ceramists is to fulfil their customers’ dreams, sharing with them their love of all that is beautiful, original and of high quality. These are craftsmen to their very soul as well as in their techniques and they have always been able to offer "customized" solutions, technically, aesthetically and often innovatively, which are adapted to each decoration project.
Such creations require time, respect and mutual understanding; such is the everyday life of the ceramists of Salernes.

Salernes creations are ever more rich, varied, colourful and creative, ready to be discovered and rediscovered. With its modern decorative style, Salernes is no longer a dream but a reality.